Versatile Branding Photography: A Rebranding Session at Forest Park and WashU
Choosing the right location and timing is key to a successful branding photoshoot. In this session, we captured a variety of looks at Forest Park and Washington University in St. Louis, blending natural outdoor settings with refined architectural backdrops. The soft, warm light of golden hour added a natural glow, perfect for creating professional headshots and versatile branding images that reflect both authenticity and confidence.
In the fast-evolving world of healthcare marketing, personal branding is more important than ever. Sabrina Cox, a healthcare marketing strategist specializing in pharmaceutical sales, recently reached out for a lifestyle photoshoot to reflect her professional growth and rebranding aspirations. Our goal was to capture a variety of looks and moods that aligned with her vision—images that could be used across platforms like LinkedIn, her professional website, and beyond.
Sabrina at Art Hill, capturing her in a relaxed yet professional pose.
Collaborative Planning: Aligning Photography with Professional Goals
Every successful photoshoot starts with understanding the client's goals. During our initial consultation, Sabrina and I discussed her vision: she wanted images that would reflect both her warmth and professionalism—traits essential in healthcare marketing. Our conversation helped us decide on looks that could convey confidence, approachability, and expertise.
It was clear that versatility was a priority. Sabrina needed a variety of shots that could be used in different professional contexts. This led us to choose two St. Louis locations: Forest Park’s Art Hill and Washington University’s Danforth Campus. Both offered the flexibility we needed, from natural outdoor settings to sophisticated, architectural backdrops.
The Perfect Locations: Forest Park and WashU
Sabrina framed by the collegiate architecture of WashU’s campus, blending classical elegance with modern professionalism.
Choosing the right setting for a branding photoshoot is about more than just aesthetics—it’s about conveying the right message. Forest Park, with its expansive greenery and iconic views, provided a more relaxed, approachable atmosphere. Here, we focused on natural light and open space to create images that felt welcoming and genuine.
WashU’s Danforth Campus, on the other hand, offered a more structured, formal backdrop. The classical arches and clean, modern lines of the university’s architecture gave us the opportunity to highlight Sabrina’s strategic, forward-thinking side. The contrast between the two locations allowed us to capture a range of looks, all within a 90-minute session.
Golden Hour: Capturing Natural Light at Its Best
Timing plays a critical role in photography, and for this session, we chose the golden hour—those two hours before sunset when the light is soft and warm. Golden hour light is particularly flattering, creating a subtle glow and adding depth to portraits.
During the shoot, we used the natural light to its fullest advantage. Shooting with the sun behind Sabrina added a beautiful rim light, creating a glowing edge to her silhouette.
Golden hour is often the best time for professional headshots or lifestyle branding sessions, as it produces warm, natural tones that can elevate the mood of the images without extensive post-processing.
Golden hour light outlining Sabrina’s profile as the sun sets, showcasing the natural beauty of golden hour.
Wardrobe and Preparation: Key to a Successful Photoshoot
Sabrina’s preparation was instrumental in the success of this shoot. She came ready with multiple outfits, each tailored to the specific environments we’d be working in. From relaxed, business-casual looks for Forest Park to more formal attire for the architectural shots at WashU, her wardrobe choices allowed us to create a cohesive yet varied collection of images.
Her attention to detail extended beyond her outfits. Hair and makeup were perfectly done, which helped us move efficiently from one location to the next. The end result was a set of photos that could easily serve her professional needs for years to come, offering a versatile portfolio without the need for multiple sessions.
The Outcome: A Versatile, Professional Portfolio
A clean, polished headshot of Sabrina, perfect for LinkedIn and professional profiles.
By the end of the session, we had created a comprehensive set of images that reflected Sabrina’s professional identity from multiple angles. Whether for use on LinkedIn, her website, or other professional networks, these photos will allow her to present herself as both approachable and authoritative—qualities essential in her industry.
The combination of location, timing, and preparation resulted in a portfolio that provides her with flexibility for years to come, as though we had done multiple photoshoots in one.
Final Thoughts: The Importance of Thoughtful Photography in Personal Branding
Photography for personal branding is about more than just taking pictures—it’s about telling a story that resonates with your professional identity. Sabrina’s session was a great example of how choosing the right locations, timing, and preparation can result in a versatile portfolio that reflects both your personality and professional goals.
For professionals looking to rebrand or refresh their image, thoughtful planning and attention to detail make all the difference. Whether you’re in healthcare, marketing, or any other field, investing in a customized photoshoot can help you elevate your brand and stand out in today’s competitive landscape.
Henry David Photography Featured in Redfin's St. Louis Bucket List!
We're thrilled to announce that Henry David Photography has been featured in a recent Redfin article titled Experience the Best of St. Louis: A Bucket List for Every Explorer!
As a St. Louis-based photographer, it's an honor to be recognized alongside some of the city's most iconic spots and hidden gems. The article highlights must-see locations and experiences that capture the essence of our vibrant city, and we're proud to be a part of this exclusive list.
We're thrilled to announce that Henry David Photography has been featured in a recent Redfin article titled Experience the Best of St. Louis: A Bucket List for Every Explorer!
As a St. Louis-based photographer, it's an honor to be recognized alongside some of the city's most iconic spots and hidden gems. The article highlights must-see locations and experiences that capture the essence of our vibrant city, and we're proud to be a part of this exclusive list.
Whether you're a local or planning a visit, this bucket list is a fantastic guide to exploring St. Louis. From historical landmarks to unique cultural experiences, there's something for everyone. And, of course, if you're looking to capture your own St. Louis memories, we're here to help with professional photography that brings your stories to life.
Check out the full article here, and don’t hesitate to reach out if you’d like to schedule a session or learn more about what we do!
Thank you, Redfin, for the feature—it's always a pleasure to represent the best of St. Louis!
Top 5 Places to Take Photos in St. Louis
Best photo spots in St. Louis, Missouri
As a photographer based here in St. Louis, I’m continually amazed by the incredible variety of great photo locations in and around St. Louis. The Gateway to the West offers a seemingly endless number of instagrammable locations.
Best photo spots in St. Louis, Missouri
As a photographer based here in St. Louis, I’m continually amazed by the incredible variety of great photo locations in and around St. Louis. The Gateway to the West offers a seemingly endless number of instagrammable locations. If you’re looking for a good place to take pictures in the St. Louis area, consider the following spots:
1. Laclede’s Landing
Settled in 1764, this historic area of the city offers a stunning view of the St. Louis Arch, framed by beautiful 19th century architecture and original brickwork.
Laclede’s Landing, the oldest district in St. Louis, is situated on the Mississippi riverfront. It’s known for its cobblestone streets, historic warehouses, and my personal favorite, Eads Bridge. This area is perfect for capturing an urban look.
The Landing is also home to The Old Spaghetti Factory, which boasts original woodwork and sumptuous turn-of-the-century décor. Definitely worth a visit!
Pro tip: Tucked away between Lucas Ave and Morgan street, look for Clamorgan Alley, which offers an iconic view of the Gateway Arch
2. Forest Park
No list of the top photo spots in St. Louis would be complete without the mention of Forest Park. In fact, this sprawling oasis in the midst of the city is perhaps the most photographed location in all of St. Louis. I’m constantly finding new spots within the park, but my current favorites are:
The Muny
Model Sasha Emiri at The Muny, Forest Park - Photo by St. Louis Photographer Henry David
Art Hill
Portrait Photo at Art Hill, Forest Park
3. Castlewood State Park
A 25 minute drive from the city, Castlewood State Park offers one of the most breathtaking views in the St. Louis area. Expect a moderately challenging climb up the nature trail to the summit to catch a view of the river down below.
Golden Hour photography here can produce remarkably beautiful results. The filtered backlight that the woods provide year round can make for very cinematic imagery.
Slow Motion Video Test Lifestyle Portrait Photoshoot in Castlewood State Park, Missouri
4. Pulitzer Arts Foundation & Spring Church
Pulitzer Arts Foundation is one of the best places to take pictures in St. Louis, especially if you like modern architecture, clean lines, and a dynamic contemporary look that doesn’t go out of style.
The Foundation’s courtyard is home to one of the most Instagrammed spots in St. Louis - Richard Serra’s Joe, is an imposing earth-toned spiral sculpture that can’t be missed.
Pulitzer Arts Foundation allows for non-commercial photography without the use of flash.
The nearby roofless Spring Church (just across the street from Pulitzer Arts Foundation) which re-opened in the Fall of 2022, also makes for a very unique photo op:
Inside Spring Church, model Bejda Kaktic
5. Missouri Botanical Garden
Originally founded by businessman Henry Shaw, the Missouri Botanical Garden is a must-visit for tourists and St. Louis residents alike. My favorite spot is at The Japanese Garden, which has traditional bridges and a beautiful waterfall.
Bonus Photo Spot!
Set in the heart of Downtown St. Louis, this spot is perfect for those seeking a one-of-a-kind backdrop for their shoots. Check it out in our feature of the 7th Street Garage in our first volume of Instagram Worthy Spots in St. Louis.
Photography Copyright Henry David 2023. All Rights Reserved.