Versatile Branding Photography: A Rebranding Session at Forest Park and WashU
Choosing the right location and timing is key to a successful branding photoshoot. In this session, we captured a variety of looks at Forest Park and Washington University in St. Louis, blending natural outdoor settings with refined architectural backdrops. The soft, warm light of golden hour added a natural glow, perfect for creating professional headshots and versatile branding images that reflect both authenticity and confidence.
In the fast-evolving world of healthcare marketing, personal branding is more important than ever. Sabrina Cox, a healthcare marketing strategist specializing in pharmaceutical sales, recently reached out for a lifestyle photoshoot to reflect her professional growth and rebranding aspirations. Our goal was to capture a variety of looks and moods that aligned with her vision—images that could be used across platforms like LinkedIn, her professional website, and beyond.
Sabrina at Art Hill, capturing her in a relaxed yet professional pose.
Collaborative Planning: Aligning Photography with Professional Goals
Every successful photoshoot starts with understanding the client's goals. During our initial consultation, Sabrina and I discussed her vision: she wanted images that would reflect both her warmth and professionalism—traits essential in healthcare marketing. Our conversation helped us decide on looks that could convey confidence, approachability, and expertise.
It was clear that versatility was a priority. Sabrina needed a variety of shots that could be used in different professional contexts. This led us to choose two St. Louis locations: Forest Park’s Art Hill and Washington University’s Danforth Campus. Both offered the flexibility we needed, from natural outdoor settings to sophisticated, architectural backdrops.
The Perfect Locations: Forest Park and WashU
Sabrina framed by the collegiate architecture of WashU’s campus, blending classical elegance with modern professionalism.
Choosing the right setting for a branding photoshoot is about more than just aesthetics—it’s about conveying the right message. Forest Park, with its expansive greenery and iconic views, provided a more relaxed, approachable atmosphere. Here, we focused on natural light and open space to create images that felt welcoming and genuine.
WashU’s Danforth Campus, on the other hand, offered a more structured, formal backdrop. The classical arches and clean, modern lines of the university’s architecture gave us the opportunity to highlight Sabrina’s strategic, forward-thinking side. The contrast between the two locations allowed us to capture a range of looks, all within a 90-minute session.
Golden Hour: Capturing Natural Light at Its Best
Timing plays a critical role in photography, and for this session, we chose the golden hour—those two hours before sunset when the light is soft and warm. Golden hour light is particularly flattering, creating a subtle glow and adding depth to portraits.
During the shoot, we used the natural light to its fullest advantage. Shooting with the sun behind Sabrina added a beautiful rim light, creating a glowing edge to her silhouette.
Golden hour is often the best time for professional headshots or lifestyle branding sessions, as it produces warm, natural tones that can elevate the mood of the images without extensive post-processing.
Golden hour light outlining Sabrina’s profile as the sun sets, showcasing the natural beauty of golden hour.
Wardrobe and Preparation: Key to a Successful Photoshoot
Sabrina’s preparation was instrumental in the success of this shoot. She came ready with multiple outfits, each tailored to the specific environments we’d be working in. From relaxed, business-casual looks for Forest Park to more formal attire for the architectural shots at WashU, her wardrobe choices allowed us to create a cohesive yet varied collection of images.
Her attention to detail extended beyond her outfits. Hair and makeup were perfectly done, which helped us move efficiently from one location to the next. The end result was a set of photos that could easily serve her professional needs for years to come, offering a versatile portfolio without the need for multiple sessions.
The Outcome: A Versatile, Professional Portfolio
A clean, polished headshot of Sabrina, perfect for LinkedIn and professional profiles.
By the end of the session, we had created a comprehensive set of images that reflected Sabrina’s professional identity from multiple angles. Whether for use on LinkedIn, her website, or other professional networks, these photos will allow her to present herself as both approachable and authoritative—qualities essential in her industry.
The combination of location, timing, and preparation resulted in a portfolio that provides her with flexibility for years to come, as though we had done multiple photoshoots in one.
Final Thoughts: The Importance of Thoughtful Photography in Personal Branding
Photography for personal branding is about more than just taking pictures—it’s about telling a story that resonates with your professional identity. Sabrina’s session was a great example of how choosing the right locations, timing, and preparation can result in a versatile portfolio that reflects both your personality and professional goals.
For professionals looking to rebrand or refresh their image, thoughtful planning and attention to detail make all the difference. Whether you’re in healthcare, marketing, or any other field, investing in a customized photoshoot can help you elevate your brand and stand out in today’s competitive landscape.
SmallRig RC220D Continuous Light Review: Great Performance with a Design Flaw
As a portrait and headshot photographer, I've been using the SmallRig RC220D as my main continuous key light, and overall, it performs exceptionally well. The light provides powerful, clean daylight output with excellent color accuracy, making it a go-to for professional shoots. I appreciate the Bowens mount, which is compatible with a wide range of light modifiers. It’s an ideal setup for both photography and video work.
As a portrait and headshot photographer, I've been using the SmallRig RC220D as my main continuous key light, and overall, it performs exceptionally well. The light provides powerful, clean daylight output with excellent color accuracy, making it a go-to for professional shoots. I appreciate the Bowens mount, which is compatible with a wide range of light modifiers. It’s an ideal setup for both photography and video work.
Umbrella stem and power cord block one another in the SmallRig RC220D.
However, there is one frustrating issue: the placement of the umbrella mount. While the Bowens mount is well-designed, the umbrella mount is positioned in a way that conflicts with the AC adapter plug. They press against each other, which led to damage in my setup—my power plug failed, and the umbrella itself developed a bow. Although SmallRig replaced the power adapter promptly, the core issue with the mounting design remains unfixed.
Aside from that, the light is extremely bright and efficient, reaching almost 100,000 lux at one meter with the included reflector. It's great for handling any lighting needs, even in more demanding setups. The light stays cool thanks to a quiet fan system that only kicks in when necessary - and it really is quiet - and it’s compact and portable for on-location shoots.
For those looking for a high-performing continuous light with great value with accurate daylight color, the SmallRig RC220D is worth considering—just keep the umbrella mount flaw in mind. You can buy the SmallRig RC220D here.
Key specs for the SmallRig RC220D continuous LED light, ideal for professional photography and videography:
Power Output: 220W
Brightness: 98,700 lux at 1 meter (with included hyper-reflector)
Color Temperature: Daylight balanced at 5600K
Color Accuracy: CRI 95+, TLCI 96+
Dimming Range: 1% to 100% stepless dimming
Beam Angle: 60°
Cooling System: Active, ultra-quiet fan (30dB noise at 1 meter)
Control: App-based via the SmallGoGo app (Bluetooth)
Power Options: AC adapter or optional V-Mount battery
Mount: Standard Bowens mount for compatibility with various modifiers
iPhone 16 vs iPhone 15 & 14: Does the New Camera Justify an Upgrade?
The iPhone 16’s camera offers groundbreaking features like a 48 MP sensor, periscope zoom for 6x optical magnification, and enhanced LiDAR technology for faster autofocus and better AR experiences. But do these upgrades make it worth switching if you already have an iPhone 15 or iPhone 14? Our detailed comparison breaks down whether the iPhone 16 camera truly justifies the upgrade.
The iPhone 16 has made waves with its impressive camera upgrades, but does it really justify an upgrade if you already own an iPhone 15 or iPhone 14? Whether you’re a mobile photography enthusiast, content creator, or casual user, this comprehensive guide will break down the iPhone 16’s camera features, compare them with the iPhone 15 and iPhone 14, and help you decide whether it’s worth the - rather hefty - investment.
iPhone 16 Camera: What’s New?
The iPhone 16 camera is designed to push the limits of mobile photography in 2024. Here are the standout features:
48 MP Primary Sensor: Upgraded for better low-light performance and sharper detail.
Periscope Telephoto Lens: Offers up to 6x optical zoom without loss of quality.
Improved Night Mode: Faster capture times and more detail in low light.
Cinematic Mode at 4K: Now supports 4K resolution at 30 fps.
Enhanced LiDAR Scanner: Improved for faster autofocus and better depth mapping.
Why Periscope Technology is a Game-Changer for Zoom
The iPhone 16’s periscope lens is one of its most exciting upgrades, offering 6x optical zoom—a huge leap over previous iPhones. But how does periscope technology work, and why is it better than traditional zoom?
What is Periscope Technology?
The periscope lens uses a series of mirrors to fold the lens horizontally inside the phone. This allows Apple to achieve much greater optical zoom without increasing the phone’s thickness. By bending light through mirrors, the iPhone 16 can offer 6x optical zoom without compromising image quality or making the camera module bulky.
Is There a Loss in Quality?
Unlike digital zoom, which simply enlarges pixels and reduces image quality, optical zoom magnifies the image using the lens itself, preserving full resolution. With periscope technology, even at maximum zoom, images remain sharp and clear.
Optical vs. Digital Zoom: Why Optical Matters
Optical Zoom: Captures the image through lens magnification, keeping full resolution and sharpness.
Digital Zoom: Crops the image and enlarges it, leading to pixelation and loss of detail.
For those who enjoy travel, nature, or portrait photography, the iPhone 16’s optical zoom offers a clear advantage. With 6x optical zoom, you can capture distant subjects with the same quality as closer shots, making it a must-have for zoom-intensive photography.
What is LiDAR Technology, and Why is It Important?
The iPhone 16 comes equipped with an enhanced LiDAR scanner, offering powerful benefits for both photography and augmented reality (AR). But what exactly is LiDAR, and how does it improve your iPhone experience?
What is LiDAR?
LiDAR (Light Detection and Ranging) is a sensor that uses lasers to measure the distance between the phone and objects by bouncing light off them and calculating the time it takes for the light to return. In practical terms, this creates highly accurate depth maps.
How Does LiDAR Improve Photography?
LiDAR enhances autofocus, especially in low-light conditions. With traditional autofocus, the camera struggles in low light because it can’t detect enough contrast. LiDAR solves this by instantly identifying distances and focusing more quickly, ensuring sharp portraits and accurate subject isolation (bokeh) even in difficult lighting.
LiDAR in AR and 3D Scanning
Beyond photography, LiDAR is crucial for augmented reality (AR) applications. It allows for precise object placement and interaction within AR environments. From home design apps to interactive gaming, LiDAR elevates the AR experience by making it more realistic and responsive.
Specs Comparison: iPhone 16 vs iPhone 15 vs iPhone 14
To help you decide if the iPhone 16 is worth the upgrade, let’s compare its camera features with the iPhone 15 and iPhone 14.
| Feature | iPhone 16 | iPhone 15 | iPhone 14 |
|---|---|---|---|
| Main Camera | 48 MP (enhanced sensor) | 48 MP | 12 MP |
| Telephoto | 6x Optical Zoom (Periscope Lens) | 3x Optical Zoom | 2x Optical Zoom |
| Ultra-Wide Camera | 12 MP | 12 MP | 12 MP |
| Night Mode | Improved with better detail | Standard | Basic |
| Cinematic Mode | 4K at 30 fps | 1080p at 30 fps | 1080p at 30 fps |
| LiDAR Scanner | Enhanced | Standard | Absent |
| Front Camera | 12 MP with improved autofocus | 12 MP | 12 MP |
| Video Recording | ProRes, Cinematic 4K | ProRes, Cinematic | Standard, no ProRes |
Who Should Upgrade?
If You Have an iPhone 15
The iPhone 16 camera provides improvements, particularly with the periscope lens and LiDAR scanner. However, the leap may not be significant enough for casual users. If you are a mobile photography enthusiast or use zoom extensively, the upgrade might be worth it. Otherwise, the improvements may not justify the cost. As a user of the iPhone 15, I’m not sold on the upgrade. However…
If You Have an iPhone 14
The iPhone 16 is a huge step up, especially if photography is important to you. The jump from a 12 MP camera to a 48 MP sensor, the introduction of the 6x optical zoom, and the addition of LiDAR for faster focus and AR applications make this a major upgrade.
Final Verdict: Is It Worth Upgrading?
If you own an iPhone 15, upgrading to the iPhone 16 might not feel like a major leap unless you specifically value the periscope zoom and enhanced LiDAR for AR and low-light photography. For iPhone 14 users, however, the iPhone 16 offers a huge upgrade across the board, making it a more compelling choice.
FAQs
What makes the iPhone 16 camera better than the iPhone 15?
The main upgrades include the periscope telephoto lens, which offers 6x optical zoom without loss of quality, and the improved LiDAR scanner, which enhances autofocus in low-light conditions.
Is it worth upgrading from the iPhone 14 to the iPhone 16?
Yes, the jump in camera quality is significant. The iPhone 16’s 48 MP sensor, optical zoom, and new LiDAR technology make it a substantial improvement over the iPhone 14.
How does the iPhone 16’s LiDAR improve AR?
The enhanced LiDAR scanner improves depth detection, making AR applications more accurate and responsive. It also boosts autofocus speed, especially in low-light environments.
Conclusion: Should You Upgrade to the iPhone 16 for the Camera?
Whether or not you should upgrade to the iPhone 16 depends on your current phone and your needs as a photographer or content creator. If you're passionate about mobile photography or AR applications, the iPhone 16 camera's periscope zoom, enhanced LiDAR, and improved Night Mode make it a worthwhile investment, especially for iPhone 14 users.
For iPhone 15 owners, the improvements may be appealing but might not warrant an upgrade unless you have specific use cases like zoom photography or low-light videography.
Interested in upgrading? Check out the new Apple iPhone 16 here.
AI Headshots vs. Professional Headshots: The Smart Choice for Marketing Teams
At first, the thought of AI-generated headshots sounds convenient and budget-friendly. But here's what happens in practice: AI requires each team member to upload 15-25 photos, a task that involves constant reminders, emails, and follow-ups.
As a marketing director, getting professional headshots for your team can feel like one more item on an already packed to-do list. The rise of AI headshot generators promises a shortcut, but there’s a hidden cost when you go that route. Let's dive into the realities of AI-generated headshots versus the benefits of hiring a professional photographer, and why making the right choice saves you time, money, and sanity.
The AI Headshot Hassle: More Work Than You Think
At first, the thought of AI-generated headshots sounds convenient and budget-friendly. But here's what happens in practice: AI requires each team member to upload 15-25 photos, a task that involves constant reminders, emails, and follow-ups. As the person managing this project, you're stuck playing administrator, chasing down images and dealing with missed deadlines. Once the photos are finally in, AI-generated headshots often leave employees saying, “That doesn’t look like me!” Now, you’ve wasted time coordinating for mediocre results.
Even worse, the final product lacks consistency. Employees end up with varying lighting, angles, and sometimes unnatural enhancements—none of which reflect your company’s professional image. Imagine the frustration when you realize that, after all this work, the headshots don’t align, creating a disjointed look on your website or marketing materials. Suddenly, the “quick” AI solution has ballooned into an inefficient, time-consuming task, and you’re no closer to the polished results you envisioned.
The Professional Headshot Advantage: We Do the Work For You
When you choose Henry David Photography, you hand over the coordination to us. Our process is designed to save you hours of admin work and to ensure the best possible result. We handle everything from scheduling your team to the final retouching of images.
Seamless Scheduling: Using our easy-to-use online system, each team member books their session at a convenient time. No more chasing people or organizing back-and-forth emails. We come to your office, or they visit our studio—whatever works for your team.
On-Site Image Review: During the session, each employee sees their images in real-time, selecting their favorite immediately. No post-shoot approvals are needed. This not only speeds up the process but ensures each person is happy with their headshot.
Consistency Across the Board: We create a uniform, professional style that reflects your brand. Every headshot matches, whether it’s for your leadership team, sales team, or support staff, making your company’s marketing look polished and cohesive.
Why Quality Matters: Trust, Authority, and Your Brand Image
In today’s digital world, your team’s headshots are often the first impression clients and potential partners see. A professional headshot isn’t just about looking good—it’s about presenting your team as confident, approachable, and unified. When headshots vary in quality or look awkward due to AI enhancements, it detracts from your brand’s trustworthiness.
Henry David Photography ensures your team looks professional and authentic, allowing you to showcase your company’s people in the best light. Studies show that businesses with cohesive, high-quality imagery experience higher engagement and build stronger relationships with their customers. So, while AI may seem like the cheaper option upfront, the long-term value of professional headshots more than makes up for the difference.
Save Time, Save Money, and Get it Right the First Time
Choosing AI headshots means hidden costs—time wasted on administration, subpar quality, and eventual rework. With Henry David Photography, you get it right the first time, saving both time and money. You won’t be chasing team members, fixing errors, or dealing with complaints about inaccurate photos. Instead, we provide:
Expert Guidance: We know how to capture each person’s best angles and expressions, ensuring their headshot looks natural and authentic.
Quick Turnaround: Your polished, retouched photos are delivered within two business days, ready for immediate use.
Stress-Free Coordination: We take the lead on managing your headshot session, from booking to final delivery. No more endless coordination.
Stop wasting time and get the polished, professional headshots your team deserves. Let’s make your life easier. Contact Henry David Photography to schedule your company’s headshot session today!
See Your Headshots in Real Time: A New Way to Collaborate
As soon as we capture a shot, it's displayed on a screen for instant feedback. Clients can instantly see their images at full resolution. That allows them to accurately assess how they look, suggest adjustments, and feel reassured that we're capturing them at their best. It eliminates the guesswork and helps everyone stay on the same page throughout the session.
At Henry David Photography, we understand how important it is to feel confident during a photo session. That's why we've built our process around tethered shooting—a feature that allows our clients to view their photos in real-time as they’re being taken.
This means that as soon as we capture a shot, it's displayed on a screen for instant feedback. Clients can instantly see their images at full resolution. That allows them to accurately assess how they look, suggest adjustments, and feel reassured that we're capturing them at their best. It eliminates the guesswork and helps everyone stay on the same page throughout the session.
This approach helps reduce any worry or stress, especially for those who are nervous about not liking the final photos. It’s a collaboration from the first click to the last, ensuring the final images reflect not only their professional persona but their confidence and individuality.
We’ve adopted a cutting-edge method for capturing headshots that allows you to be involved every step of the way. By shooting tethered, we connect our camera directly to a screen so that you can see each photo as it’s taken. Think of it like watching yourself in a mirror while getting ready—you’ll be able to tell right away if you love the shot or want to make small adjustments. This process gives you immediate peace of mind.
Get Instant Feedback During Your Session
One of the most significant advantages of tethered shooting is that you don’t have to wait until after the session to see your photos. We take the guesswork out by showing you your professional headshots instantly on a larger display. Whether it’s adjusting a smile, pose, or expression, this immediate feedback helps you walk away confident that we’ve captured the perfect look.
A Collaborative Experience
Our approach ensures that creating your headshot is a collaborative experience. You’re part of the process—reviewing each shot in real time, making decisions on the spot, and working alongside us to fine-tune every detail. We aim to capture exactly what you need, and with your input, we make it happen right there during the session. It’s professional, efficient, and stress-free.
Confidence Right Away: No Waiting for Proofs
Gone are the days of waiting to see proofs after your photoshoot. With our tethered system, you can pick and filter your favorite images immediately. This means you leave the session knowing that we’ve captured shots you love. Many clients have said this is a game-changing feature that makes the entire experience smoother and more satisfying.
A Seamless Process Using the Best Technology
We’re proud to use TetherTools, a leader in tethering technology that allows us to deliver the best possible client experience. The process is streamlined and precise, ensuring the entire session runs smoothly. TetherTools helps us maintain the highest standards in headshot photography, and you get the benefit of instant image review and selection.
If you’re interested in how this works, check out TetherTools on their YouTube channel to see the technology in action. Or, learn more about their products on the TetherTools website.
At Henry David Photography, we always strive to incorporate the latest innovations to make your experience exceptional. Tethered shooting is just one of the ways we ensure you get high-quality headshots and a seamless, collaborative process every time.
Viltrox 75mm f/1.2 vs. Fujinon 90mm f/2: A Portrait Photographer’s Perspective
Enter the Viltrox 75mm f/1.2. Although I was initially skeptical, this recently released “Pro” lens has become my go-to lens, particularly in challenging shooting environments. Here's a closer look at why the Viltrox 75mm has edged out the 90mm f/2 in my day-to-day work, and why both lenses still hold a place in my photography arsenal.
When it comes to headshot photography, the choice of lens has a huge impact the quality and character of the final image. The lens is even more important than the camera body—after all, as the saying goes, "Date your camera body, marry your lenses."
Many portrait and headshot photographers love to go with a “nifty fifty” or something close to that range, and the Fuji 56mm f/1.2 is a very popular choice for good reason. Although it is a fantastic lens, my secret weapon for stunning headshots has been the Fujinon 90mm f/2—a lens that has consistently delivered stunning results.
Enter the Viltrox 75mm f/1.2. Although I was initially skeptical, this recently released “Pro” lens has become my go-to lens, particularly in challenging shooting environments. Here's a closer look at why the Viltrox 75mm has edged out the 90mm f/2 in my day-to-day work, and why both lenses still hold a place in my photography arsenal.
The Challenge of Small Spaces: Why Focal Length Matters
As a headshot photographer, I often find myself working in less-than-ideal conditions—conference rooms, offices, or even small meeting spaces. In these environments, the focal length of a lens becomes crucial.
The longer the focal length, the more you need to step back from your subject to fit them comfortably in the frame. With the Fujinon 90mm f/2, I sometimes found myself pressed up against a wall, struggling to capture the shot I envisioned.
Since I shoot on the Fujifilm X system, which uses an APS-C crop sensor, the effective focal length of these lenses is even longer. On a crop sensor, the focal length is multiplied by 1.5 times, so the 90mm f/2 behaves like a 135mm lens on a full-frame camera, and the 75mm f/1.2 acts like a 112.5mm lens. This crop factor further emphasizes the need for extra room when using longer focal lengths, making the Viltrox 75mm's slightly wider angle of view even more valuable in tight spaces.
The Viltrox 75mm f/1.2, with its full-frame equivalent focal length of 112.5mm, offers a slightly shorter reach compared to the 135mm equivalent of the Fujinon 90mm. This difference might seem minor on paper—just 22.5mm—but in practice, it gives me the crucial extra space I need to compose my shots without feeling cramped. The 75mm still delivers the compression effect I love that is so flattering for capturing faces, but with the added benefit of being more adaptable to confined areas.
Image Quality: The Art of Sharpness, Bokeh, and Rendering
When we talk about image quality in photography, we’re referring to a combination of factors like sharpness, bokeh, and rendering.
Sharpness is all about how well the lens captures fine details. The Fujinon 90mm f/2 has a well-deserved reputation for producing incredibly sharp images, with every strand of hair and every pore rendered in crisp detail.
Bokeh refers to the quality of the out-of-focus areas in a photo. A lens with good bokeh creates a smooth, pleasing blur in the background, which helps to make the subject stand out.
Rendering is a broader term that encompasses how a lens handles colors, contrast, and the overall look and feel of the image.
For years, the Fujinon 90mm f/2 was unmatched in these areas. It’s a lens that produces images with a certain "magic"—a combination of sharpness, beautiful bokeh, and a distinct rendering style that makes portraits truly stand out. I was initially skeptical that the Viltrox 75mm f/1.2 could compete on the same level.
To my surprise, the Viltrox 75mm delivers image quality that rivals the 90mm. The sharpness is excellent, capturing fine details with precision. The bokeh is creamy and smooth, ensuring that the subject is always the focal point of the image. And the overall rendering is stunning, with vibrant colors and contrast that give my headshots a professional and polished look. There’s no noticeable sacrifice in image quality when switching to the Viltrox 75mm.
Build Quality: A Lens Designed to Last
One of the most impressive aspects of the Viltrox 75mm f/1.2 is its build quality. This new “Pro” line of Viltrox lenses, including the 75mm, offers a fit and finish that rivals the native Fuji lenses. The lens feels solid and durable in hand, with a metal construction that exudes quality. It's clear that Viltrox is investing in creating lenses that will stand the test of time and withstand long-term hands-on use. This attention to detail in the design and construction makes the Viltrox 75mm not only a powerful tool for capturing stunning images but also a reliable piece of equipment that I trust in my professional work.
Autofocus: Speed and Precision
Autofocus is a critical feature in any lens, especially for a portrait photographer. When capturing headshots, it’s essential that the lens locks onto the subject’s eyes quickly and accurately, as even the slightest delay or misfocus can result in a less-than-perfect shot.
The Fujinon 90mm f/2 is known for its linear autofocus system, which is one of the fastest and most reliable in Fujifilm’s lineup. It’s a lens that has never let me down in fast-paced environments, where I need to capture a fleeting expression or subtle movement.
The Viltrox 75mm f/1.2, while not boasting the same linear autofocus system, is no slouch in this department. Its autofocus is quick and responsive, allowing me to capture sharp images with confidence. In most scenarios, the difference in autofocus speed between the two lenses is negligible, making the Viltrox 75mm a solid performer in both studio and on-location shoots.
Where the Fujinon 90mm f/2 Still Shines
Despite the advantages of the Viltrox 75mm f/1.2, the Fujinon 90mm f/2 isn’t leaving my kit anytime soon. There are certain situations where the 90mm still reigns supreme, particularly in outdoor natural light photography.
In outdoor settings, where I have more room to move around, the longer focal length of the 90mm becomes an asset rather than a limitation. It allows me to stand farther back from my subject, creating a sense of distance that enhances the natural environment in the frame. Additionally, the 90mm f/2 offers a unique rendering quality—a slight coolness in color temperature and a level of microcontrast detail that adds depth and texture to the image. This "je ne sais quoi" is something I haven’t found in any other lens, and it’s why the 90mm remains my go-to for certain outdoor shoots.
Excellent sharpness and background separation with the Fuji 90mm f/2, shot on Fujifilm X-T5
Conclusion: The New Everyday Favorite
For day-to-day headshot photography, particularly in small, confined spaces, the Viltrox 75mm f/1.2 has become my new favorite lens. It provides the perfect focal length for maneuvering in tight environments while still delivering the compression and image quality that make headshots stand out. The autofocus is reliable, the rendering is beautiful, and the overall performance is on par with the legendary Fujinon 90mm f/2. On top of that, the build quality of the Viltrox 75mm is outstanding, making it a durable and trustworthy addition to my kit.
However, the 90mm f/2 isn’t going anywhere. It still has a special place in my kit for those outdoor shoots where its longer reach and unique rendering qualities shine. In the end, both lenses have their strengths, and having them both allows me to tackle a wide range of photographic challenges with confidence. But for everyday use, the Viltrox 75mm f/1.2 has become my go-to lens, proving that sometimes, a slight change in focal length can make all the difference.
Image quality samples, shot with the excellent Viltrox 75mm f/1.2 Pro on Fuji X-T5
Stay tuned for my next blog post, where I'll dive into the practical differences between using the Fuji X-T4 and X-T5. As a long-time user of both cameras, I’ll share insights on how they stack up in real-world shooting scenarios.
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Henry David Photography Featured in Redfin's St. Louis Bucket List!
We're thrilled to announce that Henry David Photography has been featured in a recent Redfin article titled Experience the Best of St. Louis: A Bucket List for Every Explorer!
As a St. Louis-based photographer, it's an honor to be recognized alongside some of the city's most iconic spots and hidden gems. The article highlights must-see locations and experiences that capture the essence of our vibrant city, and we're proud to be a part of this exclusive list.
We're thrilled to announce that Henry David Photography has been featured in a recent Redfin article titled Experience the Best of St. Louis: A Bucket List for Every Explorer!
As a St. Louis-based photographer, it's an honor to be recognized alongside some of the city's most iconic spots and hidden gems. The article highlights must-see locations and experiences that capture the essence of our vibrant city, and we're proud to be a part of this exclusive list.
Whether you're a local or planning a visit, this bucket list is a fantastic guide to exploring St. Louis. From historical landmarks to unique cultural experiences, there's something for everyone. And, of course, if you're looking to capture your own St. Louis memories, we're here to help with professional photography that brings your stories to life.
Check out the full article here, and don’t hesitate to reach out if you’d like to schedule a session or learn more about what we do!
Thank you, Redfin, for the feature—it's always a pleasure to represent the best of St. Louis!
Unlocking Local SEO Power: The New "Add Update" Feature on Google My Business
In the landscape of digital marketing, one often-overlooked SEO tool holds immense power for businesses aiming to dominate local search results: Google My Business (GMB). We all know that an SEO optimized website is extremely important, but local map and search results on Google are becoming increasingly vital. Despite their importance, many businesses neglect to harness their full potential, missing out on critical tools for improving their local SEO and connecting with potential customers.
#SEO #DigitalMarketing #GoogleMyBusiness #GoogleMaps #LocalSEO #SEOTips
In the landscape of digital marketing, one often-overlooked SEO tool holds immense power for businesses aiming to dominate local search results: Google My Business (GMB). We all know that an SEO optimized website is extremely important, but local map and search results on Google are becoming increasingly vital. Despite their importance, many businesses neglect to harness their full potential, missing out on critical tools for improving their local SEO and connecting with potential customers.
The Crucial Role of Google My Business
Want your company to rank higher in local Google search results? Claiming, optimizing, and consistently developing your Google My Business Profile is one of the most crucial things you can do for visibility. GMB gives you access to local customers and drives engagement and interest. If you want Google to take your business seriously and outrank your competitors in local search results, investing in GMB profile optimization is a must.
The New "Add Update" Feature is a Game-Changer
Recently, Google rolled out a game-changing feature on GMB: the "add update" option. This feature transforms your GMB profile into a mini-blog, allowing businesses to regularly share updates, stories, and offers directly on their listing. Here's why this feature is a game-changer for local SEO:
How to find the “Add update” feature on your Google My Business Profile Listing
Storytelling Opportunity: The "add update" feature isn't just about posting updates; it's about storytelling. Businesses can now share behind-the-scenes glimpses, success stories, customer testimonials, and industry insights, creating a compelling narrative that resonates with potential customers. Although there isn’t much space for text, use the opportunity to organically integrate keywords. Visuals are at the play a pivotal role in captivating your audience and telling compelling stories and Google places great emphasis on this.
Connection Building: By sharing authentic and engaging content, businesses can forge deeper connections with their audience. This humanizes the brand, fosters trust, and encourages customer loyalty. Use the power of visuals to tell captivating stories about your business, sharing behind-the-scenes moments, client interactions, and testimonials made into graphics. Allowing your audience to get to know you through visuals allows you to increase your likeability and trust factors.
Visibility and Ranking Boost: Google values fresh and relevant content and will consider a GMB profile that consistently shows up to be one of greater authority.
How to Rank on Google Maps
We’ve all seen search results on Google Maps show up alongside website results. It’s no secret that Google is changing the way we find local businesses. Google often adds “near me” suggestions to the search user, helps Google know that search user’s intent. They want to find a business (like yours!) that is in their local area to help them solve their problem.
To get your Google My Business profile to rank when people near you search for your products or services, it’s important to understand the way Google’s Local SEO algorithm works.
According to Google, the three main local ranking factors are: Distance, Relevance, and Prominence.
You may not be able to control close you are to the search user, but you can absolutely improve your Relevance and Prominence with regular updates.
Search Relevance is all about how closely you are matching the searcher’s query. Can you solve their problem, and do your updates show them how you are able to do that? Prominence is about how well liked and trusted your business is. With the add update feature, demonstrate your likeability, creating familiarity with photos of you, your employees, and your office. Show social proof by sharing testimonials and client reviews.
Leveraging the Power of "Add Update" for Business Growth
To get the most out of the "add update" feature and enhance your local SEO strategy consider implementing:
Consistent, Short, and Impactful Updates: Posting once or twice a week is optimal for maintaining engagement. Keep your posts short, keyword rich, with concise captions that complement your visuals and convey your message effectively. Focus on delivering content that resonates with your audience and encourages them to engage with your services. Be sure to mention your local area to show up in relevant local map packs.
Keyword Optimization: Incorporate relevant keywords and location-specific phrases in your updates to improve visibility for local searches, while highlighting your expertise and trustworthiness.
Visual Appeal: Use high-quality images and videos to make your updates visually appealing and attention-grabbing. Hire a local professional photographer so your audience knows that you and your business are committed to a high level of quality and professionalism. Ask your photographer to cross-promote your business!
Call-to-Action (CTA): Make it easy for potential clients to connect with you directly from your GMB profile. Include clear CTAs in your updates to encourage actions such as visiting your website, contacting you, or making a purchase. The “Add Update” has many different Calls-to-Action to choose from. Help your audience take that all-important next step and have them reach you directly.
Respond: Respond promptly to reviews, messages, and comments to demonstrate your commitment to customer satisfaction.
Conclusion
In conclusion, the "add update" feature on Google My Business is a game-changer for businesses serious about dominating local search results and connecting with their target audience. By embracing this feature and crafting compelling updates with professional visual content, businesses can strengthen their online presence, improve rankings, and attract new customers. Don't overlook the power of GMB in your local SEO strategy—it's the key to unlocking success in the digital age.
Capturing Moments of Influence: Insights from the US India Business Council - US Chamber of Commerce Meetings in St. Louis
Secretary of State Jay Ashcroft's presence added gravitas to the event, highlighting the importance of international business relations and India-US relations.
#eventphotography #chamberofcommerce #stlouisbusiness #businessleadership
I had the honor of being part of a prestigious event that brought together some of the most influential figures in business and politics in St. Louis this past week. The US India Business Council meetings were a gathering of minds that aimed to strengthen relationships and create new opportunities for collaboration between the two countries.
One of the highlights was the luncheon at the Ritz Carlton, where the US Chamber of Commerce convened with business leaders from St. Louis. This gathering served as a platform for insightful discussions on Missouri governance and politics, strategic collaborations among Missouri business leaders, and the forging of new partnerships.
Secretary of State Jay Ashcroft's presence added gravitas to the event, highlighting the importance of international business relations and India-US relations.
Missouri Secretary of State John R. (Jay) Ashcroft addresses the concerns of business leaders in St. Louis
Rhonda Hamm-Niebruegge, Director of St. Louis Lambert International Airport, was also in attendance, bringing her wealth of experience in aviation management to the discussions. She has been at the helm of STL since January 2010, overseeing its role as the primary air carrier facility for the St. Louis region, serving more than 14.7 million passengers annually.
My goal as a corporate event photographer was to not only document the event but to also capture the emotions and interactions that were unfolding before me. More than just taking pictures, my role was about telling a story and immortalizing important moments. Challenges were inevitable, as the event was fast-paced and dynamic. I had to be quick on my feet, constantly adjusting my settings to ensure that each shot was perfect. However, these challenges only fueled my passion for photography, pushing me to strive for excellence.
As the day turned to evening and the guests moved to The Four Seasons for dinner, I knew that I had a unique opportunity to capture the magic of the event in a different light. The ambiance was elegant and sophisticated, with candles flickering and glasses clinking as toasts were made.
The evening continued with a dinner at The Four Seasons, where conversations delved deeper into economic opportunities, global partnerships, and the future of commerce between the US and India. Ambassador Atul Keshap led engaging discussions that explored avenues for growth and cooperation, emphasizing the role of diplomacy in fostering business ties.
Vivek Malek, State Treasurer of Missouri and a prominent figure in Missouri politics and business, sharing his inspiring vision and immigrant experience.
Looking back on the experience, I am filled with gratitude for being able to be a part of such a significant event. The connections made, the conversations had, and the moments captured will stay with me for a lifetime. Corporate event photography has a way of bringing people together, forging alliances, and creating lasting impressions. I am honored to have played a small role in this grand scheme of things, and I look forward to the next opportunity to capture moments that matter.
Architectural Inspiration: Melissa's Stunning St. Louis Portrait Session
Working with Melissa was a reminder of the power of photography to capture not just images, but emotions and memories. Through her portraits, we were able to blend her love for interior design, architectural beauty, and artistic expression into a series of photos that truly captured her essence.
Natural Light Portrait at Pagoda Circle, Forest Park #stlouis #portraitphotography #architecture #forestpark #stlouisphotolocations
Working alongside Melissa to craft her portrait photographs was an absolute delight. As an interior designer with a deep passion for classic St. Louis architecture, Melissa's love for beautiful aesthetics and pleasing compositions was truly inspiring.
We decided on a few great locations in St. Louis’s iconic Forest Park, including the iconic Muny, the picturesque Pagoda Circle, and the stunning classic Vandeventer Gates. Each spot provided a unique backdrop that perfectly complemented Melissa's sophisticated style and love for elegant design.
Natural Light Portrait at The Muny, Forest Park #leadinglines #stlouis #portraitphotography #architecture #forestpark #stlouisphotolocations
Natural Light Portrait at The Muny, Forest Park #leadinglines #stlouis #portraitphotography #architecture #forestpark #stlouisphotolocations
One of the most exciting parts of our collaboration was when Melissa mentioned that she planned to have one of the portraits painted by an oil painter. The thought of our work together being transformed into a timeless piece of art was truly humbling, and I can't wait to see the final result!
Working with Melissa was a reminder of the power of photography to capture not just images, but emotions and memories. Through her portraits, we were able to blend her love for interior design, architectural beauty, and artistic expression into a series of photos that truly captured her essence.
It's moments like these that remind me why I love what I do - the ability to create something truly special and meaningful with each client I work with. Melissa's portraits will always hold a special place in my heart, as a reminder of the beauty that can be found in the intersection of passion, creativity, and photography.
The Buyer’s Journey: Building Your Know, Like, Trust, and Delight Factors
"The Buyer’s Journey" isn't just a roadmap—it's a narrative of connection, trust, and satisfaction. By optimizing each phase with personalized content, including professional photography and compelling storytelling, you craft an experience that resonates with your audience, fosters loyalty, and drives continued success for your business.
#branding #marketing #businessphotography
Introduction
Marketers use a term called "The Buyer’s Journey" to model how customers make purchasing decisions.
Why is the Buyer's Journey important? As a marketer, it helps you to understand your prospect and look for new ways to improve your marketing.
When a prospective client is considering your company, your goal is to help them experience four critical phases: KNOW, LIKE, TRUST, and DELIGHT. With an understanding of these stages, marketers can better empathize with their prospects and refine their marketing strategies for optimal results.
Know: Creating Awareness
If potential customers are unaware of your existence and the solutions you provide, the challenge is to stand out amidst the noise, capture attention, and ignite curiosity.
Create engaging social media posts that spark curiosity and drive traffic.
Conduct market research to understand your audience's pain points and tailor your messaging to meet their needs.
“Don’t Explain, Show.” Professional photography is a powerful tool that communicates in seconds. This visual storytelling not only creates an initial spark of awareness but also fosters a connection and trust with your audience.
Show your team: Let people see who they might work with, from the receptionist and billing team to the sales people, and key leadership. This helps create a personal connection. If you are a marketer, you know that when it comes to sales, it's still about personal relationships.
Share your workspace: What does it look like to work with you? Even if it's a normal office to you, your prospects will feel more familiar with your company by having a glimpse inside your office.
Display what you offer: Show meetings, presentations, and behind-the-scenes work, to explain your services better.
Like: Establishing Differentiation
As you progress into the "Like" phase, you step into the spotlight where potential customers are curious to learn more. However, at this stage, they're also evaluating your competitors. This phase is about differentiation—showcasing why you're not just another option but truly the best choice.
What is your “Unique Selling Point” (USP)? Craft a narrative that highlights your unique strengths, value proposition, and resonates with your audience. This narrative helps create a preference for your brand and sets you apart from the competition.
Highlight what makes you unique: Show why customers should choose you over others by focusing on your special qualities. Is it your product, your service, or your experience? Demonstrate this in your visuals.
Show how it's like to work with you: Are you friendly, detail-oriented, or collaborative? Show that in your images to reinforce your brand.
Craft compelling storytelling content that showcases your brand's personality and values.
Offer personalized experiences or incentives to encourage engagement and loyalty
Trust: Building Credibility
Moving into the "Trust" phase, the focus shifts to fostering trust and confidence that your company will deliver. Your audience likes what they see, but they need assurance and credibility before committing.
Who else have you worked with? Share testimonials, success stories, and demonstrate authority and expertise to instill confidence in your ability to deliver on promises.
Nurture relationships and showcase a track record of customer satisfaction, reinforcing the trust established in previous phases.
Showcase industry certifications, awards, or partnerships to demonstrate expertise and reliability.
Offer guarantees or warranties to alleviate risk and increase confidence in purchase decisions.
Delight: Ensuring Satisfaction
The final, but ongoing phase of the journey is the "Delight" phase, where the goal is to ensure satisfaction and inspire loyalty. Going above and beyond to exceed expectations, creating unexpected moments of delight, and reinforcing the value you’ve provided is key. This final phase is really a continual phase, one that transforms customers into loyal brand ambassadors who not only return but also want to promote your company to others, driving sustained success.
Implement post-purchase surveys or feedback mechanisms to gather insights and improve the customer experience.
Surprise and delight customers with exclusive offers, personalized recommendations, or loyalty rewards.
Foster community engagement through user-generated content, forums, or events. Post collaboratively about your work on LinkedIn.
Continuously innovate and update your offerings to exceed expectations and stay ahead of competitors.
Encourage satisfied customers to share their experiences on social media or refer others to your brand.
Conclusion
"The Buyer’s Journey" isn't just a roadmap—it's a narrative of connection, trust, and satisfaction. By optimizing each phase with personalized content, including professional photography and compelling storytelling, you craft an experience that resonates with your audience, fosters loyalty, and drives continued success for your business.
Creating your own library of photographs that showcase your team in their real working environment can go a long way in developing long-lasting business relationships.
Targeting both logical and emotional aspects is crucial, but if we only focus on appealing to the "logical side" of our audience's brain, our message may lack the emotional connection needed to drive people to take action.
Portrait of an Artist: Professional Photography for Violinist and Suzuki Teacher Trainer Susan McDonald
Professional photography for Susan McDonald was a collaborative journey that was about more than capturing pretty photos: it was about unraveling the layers of a talented musician, violinist, and experienced pedagogue.
I recently had the pleasure of working with Susan McDonald, an incredibly talented violinist, teacher, and passionate Suzuki teacher trainer.
It was a collaborative journey that was about more than capturing pretty photos: it was about unraveling the layers of a talented musician, violinist, and experienced pedagogue.
Artist Portrait of Susan McDonald, photo by Henry David Photography
Photoshoot Planning
Although initially camera shy, Susan's innate love for music became the focal point of our work together.
When it comes to artist profiles and headshots, capturing the essence of the individual is crucial. This was Susan’s first professional photoshoot and she came in feeling more than a little nervous.
Feeling apprehensive about having your photos taken is completely normal. Part of my job as a professional photographer is to help my clients get feeling comfortable before we start taking photos.
Getting to know each other as fellow artists helped Susan relax, and our love for the musical arts set the tone for a relaxed photoshoot. This process started even before we met in the studio. Susan is a great communicator, and after she reached out by email we started to discuss what she was hoping to get out of the session.
She showed me references of musician portraits she liked, sent me a few selfies, and shared with me the headshots she was currently using. I appreciated that she was willing to openly share her insecurities and concerns, because it allowed us to be mindful of these aspects as we planned our photoshoot.
We spoke in detail on how we could improve upon her previous headshots at her session, what she could expect from the editing process that would come after the photoshoot, and how we would best collaboratively execute on her vision, going from concept, to studio, and finally into post-production.
Professional Hair & Makeup
Many people worry about looking too glamorous or not like themselves when they hire a professional makeup artist, and rightly so! Finding a balance between looking your best and still looking like you is really important for professional headshots. It's okay to look a better than usual, but it's not good if you look completely different.
Knowing Susan had this concern, I suggested she work with a makeup artist who understands the importance of keeping things looking authentic.
That's when Alexis B from AB Beauty STL came in. She did a great job with Susan's makeup and hair, making sure it looked just right and stayed true to Susan's genuine self.
Makeup Artist and Stylist Alexis B of AB Beauty STL, putting the final touches on Susan’s hair
Studio Photography
Moving in the studio, we took the time to work together, ensuring that every detail was perfect. We knew how important it was to create timeless images that Susan could use to promote herself as a musician and music educator.
Musician photography requires a unique approach. It's about capturing the artist's passion and talent in a visual medium. As a photographer, my goal was to showcase Susan's skills and dedication to her craft through the images we created together. As a photographer with a classical music background myself, I understood her audience and the messaging that would be resonate best with them.
Susan wanted to be sure we’d capture a range of photos and poses for diverse use cases. Our must-have list included a professional headshot, shots with and without the violin, a performance snapshot, and a full-body shot. We also wanted to capture a variety of vibrant outfit options.
“The collaborative conversation Susan and I shared allowed me to have a thorough understanding of her vision and helped us craft great results.”
Editing and Retouching
Reviewing Susan’s photos, I selected the shots that had the best expressions, those with a sparkle and drama that jumped off the screen and communicated something emotional with the viewer. I wanted to pick only the photos that would leave a lasting impression. A great photo isn’t just about high resolution and good lighting, it needs to connect with the viewer and tell a story about the subject.
Susan was delighted with her photos, even with out any editing. She then chose her favorite shots from among her proofing gallery and I went to work on editing.
We went back and forth with a few rounds of editing until we got each image perfect.
Communication is key: The collaborative conversation Susan and I shared allowed me to have a thorough understanding of her vision and helped us craft great results.
Our multiple rounds of editing allowed us to retouch the photographs to perfection, enhancing her features while keeping the authenticity intact.
Working with Susan McDonald was very artistically rewarding: we were able to capture her natural radiance and essence as a musician and create captivating, timeless images that will undoubtedly help her in her career as a violinist, teacher, and Suzuki teacher trainer.
Investing in professional photography is investing in your future as an artist. A well-crafted image has the power to convey your artistry and professionalism before you even step foot on stage. Take the time to find a photographer who can help bring your vision to life and create compelling images that represent you and your talent.
ERAS Medical Residency Headshots: Requirements and Pro Tips for Success
When Amelia Mangan, a dedicated 4th-year medical student at Saint Louis University, approached me for assistance with her ERAS® headshots, she recognized the importance of a successful headshot in giving her an edge with her Plastic Surgery residency application.
She was explicitly told that if there were two equally qualified candidates, the quality of the headshot would be the determining factor in selecting the winning candidate.
ERAS® Headshot Photos for Medical Residency Applicants
Technical Requirements:
According to ERAS® your photo file needs to be no larger than 150kb, with dimensions of 2.5 inches x 3.5 inches, and a resolution of 150dpi.
It's essential that the image is a recent, full-color photograph snapped within the last six months. The head and shoulders should be in the frame with a light gray or plain white or and uploaded in JPEG format.
Why is it important to get your ERAS® photo correct?
ERAS® Headshot for Medical Residency Applicant
When Amelia Mangan, a dedicated 4th-year medical student at Saint Louis University, approached me for assistance with her ERAS® headshots, she recognized the importance of a successful headshot in giving her an edge with her Plastic Surgery residency application.
She was explicitly told that if there were two equally qualified candidates, the quality of the headshot would be the determining factor in selecting the winning candidate.
Understanding that her headshot could have considerable influence over the evaluation of her applications, she sought out professional assistance to get the highest quality results.
To set herself apart from the competition, she aimed for a headshot that not only captured her unique personality but also radiated professionalism and poise.
When Is the Best Time to Take your Medical Residency Headshot?
Residency programs review applications in October, it’s best that you take your ERAS® photos well in advance of the deadline.
Enlisting Professional Help
To craft a successful ERAS® headshot, it’s important to enlist the help of a professional photographer. Look for a headshot photographer with the experience, equipment and skills needed to guarantee a high-quality image that's perfectly lit and in sharp focus. Come to their studio dressed professionally with a warm and inviting smile, and you will be sure to leave a positive impression on residency program directors.
If you are in the St. Louis area, contact Henry David Photography to schedule your ERAS® headshot session.
Should I have my ERAS® photo retouched?
Absolutely. Retouching is crucial to any successful headshot, as long as it is not overdone. ERAS® encourages that your headshot photo be professionally retouched, as it shows that you take your presentation seriously. Editing and retouching refines your presentation by addressing common touch-ups, including but not limited to: blemish removal, skin smoothing, removing flyaway hairs, color correction, teeth whitening, and more.
Njabulo Blom's Journey into Modeling
Njabulo’s natural talent in front of the camera shined through, and he effortlessly showcased his ability to transition from athlete to model. I believe he has a promising future in both the worlds of modeling and professional soccer.
Njabulo Blom is a gifted professional soccer player for St. Louis City SC who recently reached out to me because he wanted to explore modeling and developing his portfolio to submit to modeling agencies.
Despite having no previous experience, we planned a fashion photoshoot that would blend his background as a professional athlete with fashion elements from his home country of South Africa.
During the shoot, we focused on capturing Njabulo's unique fashion sense and and personality. He brought clothing and accessories that represented his South African heritage, adding an authentic touch to the images. We captured a clean fashion look as well as more casual, street style portraits.
Njabulo’s natural talent in front of the camera shined through, and he effortlessly showcased his ability to transition from athlete to model. I believe he has a promising future in both the worlds of modeling and professional soccer.
Studio Photography for Modeling Agencies
Studio photoshoots are always the best way to start a modeling portfolio. The controlled environment allowed us to focus on creating stunning visuals without the distractions that come with natural light shoots. The studio lighting backdrops all played a large part in bringing our vision to life with clean, crisp images, ready for him to submit to modeling agencies.
Overall, this photoshoot was a resounding success. I look forward to seeing the exciting trajectory of his career, which promises to shine brightly on both the soccer field and in the world of modeling.
Rebranding with Golden Hour Headshots: How to use natural lighting to change your visual messaging
Benjamin wanted to convey a more approachable image to his audience. That's where we stepped in to help transform his visual messaging.
Personal branding is essential in today's competitive world, regardless of your profession. Taking the time to reassess your visual messaging can lead to a more approachable and authentic personal brand.
One recent project involved working with Benjamin P. Davis, Postdoctoral Fellow in the Department of African American Studies at Saint Louis University and author of numerous books and scholarly works in political philosophy.
Known for his willingness to tackle polarizing subjects, Benjamin wanted to convey a more approachable image to his audience. That's where we stepped in to help transform his visual messaging.
During the rebranding session, we focused on capturing a warm and inviting first impression. A key aspect of this process was the headshot. Benjamin needed a professional photograph that would accurately represent him to potential readers, students, and colleagues. We wanted to showcase his expertise and approachable personality.
Through the use of simple natural lighting techniques, we were able to capture Benjamin's genuine smile and friendly demeanor, creating headshots that exude approachability, while still emphasizing his professional background and status in the academic world.
The end result of the rebranding session was a collection of photos that captured Benjamin's essence as a scholar and writer. The images conveyed a warm and inviting feeling, while still maintaining a professional tone. Benjamin now had a visual presence that would help him connect with his audience and make a strong first impression.
Golden Hour Backlighting
Photographers love to shoot at Golden Hour, and for good reason. The light available an hour before the sun sets allows for artistic expression and evocative storytelling that hints at dreaminess and mystery.
Benjamin wanted a photo option with a blurred out background, and in particular, the kind of photo that had "bokeh bubbles." These beautiful and cinematic circles of light are created by using a shallow depth of field. To get the maximum effect, we held our photoshoot at Golden Hour, about an hour before sunset.
The filtered light through the trees gave us not only the perfect background, but also added a flattering rim light that outlines and separates our subject from the dreamy background.
Golden Hour Portrait by Henry David Photography
Location Spotlight:
Washington University in St. Louis
Washington University in St. Louis offers an ideal portrait photo location for academics and professionals. The beautiful Danforth campus and its iconic Brookings Hall exudes of history, grandeur and prestige, creating a truly collegiate Ivy League aesthetic. The classic architecture adds a touch of sophistication and elegance to the event, with leading lines that make for naturally captivating framing of the subject.
A Medium Format Film Fashion Shoot with the Pentax 6x7, SMC Takumar 105mm F/2.4, and Kodak Tri-X 400 Film
The process of shooting film slows me down in the best possible way, making me think more about composition, expression, and making each image count.
It may not have the sharpness of digital, but for painterly portraiture, film is able to achieve a look that can take a lot of processing and editing to get out of a digital image.
Pentax 6x7, Takumar 105mm F/2.4 shot wide open. Model: McKenna Vereeke
The Camera
After some months of shooting on digital only, I was excited to bring out my beloved Pentax 6x7 again, this time for a fashion and beauty studio shoot with the very talented McKenna Vereeke (West Model Agency).
I started out in digital photography and I’m just now discovering the world of film photography. For someone who has only used DSLRs, the Pentax 6x7 offers a body style that is familiar, unlike a Hasselblad medium format camera or a Twin Lens Reflex camera like the Rolleiflex. The Pentax 6x7 is built like a tank, it’s easy to operate, and the built in light meter is very accurate.
The Lens
The Pentax Super Multi Coated Takumar 105mm F/2.4 is one of the most sought after medium format lenses. A perfect focal length for portraits, it’s a legendary lens that is sharp (enough) wide open with exceptionally beautiful rendering. Yes, it can be a challenge to nail focus at at F/2.4 but it’s worth taking the time to try! I highly recommend mounting the camera on a tripod.
The Film Stock
Kodak Tri-X is quickly becoming my favorite film stock. It is high contrast, but not in a way that overpowers the microcontrast transitions between highlights and shadows. The rendering is painterly, with deep shadows and blacks that have an dark, syrupy richness that I’ve found hard to achieve with other film stocks.
At the start of this photoshoot I was finishing off a roll of Ilford HP5 400 - here’s that image:
Pentax 6x7, Takumar 105mm F/2.4 shot wide open with Ilford HP5 400.
Comparing the Ilford HP5 look to Kodak Tri-X, you can see a big difference in the rendering:
Pentax 6x7, Takumar 105mm F/2.4 shot wide open with Kodak Tri-X 400.
Film vs. Digital
The process of shooting film slows me down in the best possible way, making me think more about composition, expression, and making each image count.
It may not have the sharpness of digital, but for painterly portraiture, film is able to achieve a look that can take a lot of processing and editing to get out of a digital image.
Film photos have an organic bloom to the highlights, giving a beautiful glow not unlike a Pro Mist filter on a modern lens.
Digital - Fujifilm XT4 with Fujifilm XF33mm F/1.4 shot wide open
Pentax 6x7, Takumar 105mm F/2.4 shot wide open with Kodak Tri-X 400.
Here are a few more film shots from our session:
Thank you for reading.
What is your favorite medium format camera, lens, and film stock combination?
Please share your thoughts!
How does Lensa AI work? Why do people have serious concerns
It’s taken social media by storm. No doubt you’ve seen the incredibly vibrant and detailed artwork of your friends, flooding your feeds. Millions of people downloaded the app in the first week it became available, and just by looking at the eye-catching images, it’s no surprise why this new technology has gained so much popularity in such a short period of time.
Lensa AI, Stable Diffusion, and TrueDepth Technology
It’s taken social media by storm. No doubt you’ve seen the incredibly vibrant and detailed artwork of your friends, flooding your feeds. Millions of people downloaded the app in the first week it became available, and just by looking at the eye-catching images, it’s no surprise why this new technology has gained so much popularity in such a short period of time.
Lensa is a product of the US based Prisma Labs, and the pictures you’ve seen on social media are a result of the “Magic Avatar” functionality inside the app.
At its core, the app’s artificial intelligence system employs a recombinatory approach known as “Stable Diffusion.” Scraping billions of images across the internet to train algorithm’s neural network.
This data set is then combined with TrueDepth API technology, which analyzes the user-provided photos ("face data"), projecting thousands of points on to the face and creating a “depth map” to then, according to the developers, “train our algorithms to perform better and show you better results."
You may already be familiar with this technology, since it is the engine behind Face ID, the system that detects, recognizes and matches your face to the registered facial data and unlocks your Apple device.
Digital artists, intellectual property, and privacy concerns
Is there a price to paid for this technology? Even though the digital artwork which the artificial intelligence is trained on is publicly available on the internet, many artists say that these images are copyrighted and that the app is allegedly violating their copyright by using their intellectual property without permission, credit, or compensation.
Furthermore, for the user of the app, there are concerns about the ownership of this image and what that means for your privacy:
The perpetual ownership of this information has many people concerned about data security.
Although the terms and conditions say that users “retain all rights in and to your user content," using the app gives them “perpetual, revocable, nonexclusive, royalty-free, worldwide, fully-paid, transferable, sub-licensable license to use, reproduce, modify, adapt, translate, create derivative works.”
To assuage users, the company has recently stated on Twitter that “As soon as the avatars are generated, the user’s photos and the associated model are erased permanently from our servers."
What are your thoughts about this new extremely popular visual technology?
Apple iPhone 13, 14, and 15 Cinematic Mode Explained
The neat thing about the Cinematic Mode effect is that if you have multiple subjects, the iPhone camera will figure out which subject you want to have in focus, and seamlessly shift focus between your subjects. That’s a trick that usually requires an on set “focus puller” to manually monitor and adjust in real-time. With the iPhone Cinematic Mode, simply re-center the camera towards the subject you want to have in focus, or have them walk into the frame, and the camera will smoothly pull focus to the new subject, making them sharp and blurring out the background.
If you’ve recently picked up an Apple iPhone 13 or 14, you may have noticed a new Cinematic Mode which allows you to record videos with automatic focus racking and blurred backgrounds.
How does Cinematic mode work?
“With Cinematic mode, your iPhone camera can record videos with a shallow depth of field and add beautiful focus transitions for a cinema-grade look... Cinematic mode applies a depth-of-field effect that keeps the subject of your video sharp while creating a beautifully blurred foreground and background. iPhone automatically identifies the subject of the video and keeps it in focus throughout the recording; if a new subject is identified, iPhone automatically transitions the point of focus. You can also manually adjust the point of focus while you record, or change it later in the Photos app. Cinematic mode is available on all iPhone 13 models and iPhone 14 models.”
What is the depth-of-field effect?
In photography and cinematography, depth of field is the distance between the nearest and farthest objects in a scene that appear in sharp focus. A shallow depth of field means that only a small part of the scene is in focus, while a deep depth of field means that most or all of the scene is in focus. Depth of field is controlled by the aperture of the lens, which determines how much light is let in and how much of the scene is in focus.
What Apple is referring to as a depth-of-field effect is the blur or soft “bokeh,” in stark contrast to the sharpness of the subject.
“Bokeh balls,” soft blurring of the background from the depth-of-field effect
The neat thing about the Cinematic Mode effect is that if you have multiple subjects, the iPhone camera will figure out which subject you want to have in focus, and seamlessly shift focus between your subjects. That’s a trick that usually requires an on set “focus puller” to manually monitor and adjust in real-time. With the iPhone Cinematic Mode, simply re-center the camera towards the subject you want to have in focus, or have them walk into the frame, and the camera will smoothly pull focus to the new subject, making them sharp and blurring out the background.
Will my videos really look like a film just by using Cinematic Mode?
While filmmakers and photographers often do make use of shallow depth of field, it’s not the only technique that can make a video or photo look cinematic.
There are many factors that can make a video look cinematic. Some of these include:
The use of a wide-angle lens to capture a scene, which can give the image a more expansive and immersive feel.
Careful composition of the shots, with the use of techniques such as the rule of thirds or leading lines to create a sense of depth and movement within the frame.
The use of color grading to create a specific visual aesthetic, such as a cool blue tone for a dramatic scene or a warm golden hue for a romantic one.
The use of creative lighting techniques, such as backlighting or rim lighting, to add depth and dimension to the images.
The use of visual effects and other post-production techniques to enhance the overall look and feel of the video.
Overall, achieving a cinematic look often involves a combination of these and other techniques, as well as a strong artistic vision and attention to detail.
iPhone Product Links - Cinematic mode is available on the following iPhone models:
Studio Lighting for Portrait Photography: Mastering the Single Light
The best way to learn about lighting is to experiment with a single light and learn how to use it effectively.
In this article we will discuss how to study light, reverse engineer lighting setups, and how to vary a single light source to create a wide range of looks.
Photography is all about lighting.
Lighting is an important aspect of portrait photography because it helps to create a mood and bring out the best features of the subject. Different lighting techniques can be used to flatter the subject and create a desired effect.
For example, using soft, diffused light can help to create a warm and inviting atmosphere, while using hard light can create a more dramatic and intense effect. Good lighting can also help to reduce the appearance of blemishes and imperfections, and bring out the natural beauty of the subject.
Additionally, lighting can help to set the tone of the photograph and convey a specific message or emotion.
Natural vs. Studio Light
When we shoot portraits outdoors without the use of flash, we are only able to use available light.
Natural light can be very beautiful and effective, and some forms of natural light are very difficult to recreate in the studio.
However, if we want to have ultimate control over what a portrait communicates, it’s imperative that we master studio lighting.
Start with a Single Light
As a beginner photographer, the best way to learn about lighting is to experiment with a single light and learn how to use it effectively.
In the fashion photography world, using a single light is standard. That’s right - most of the magazine covers you’ve seen use just a single key light.
In this article we will discuss how to study light, reverse engineer lighting setups, and how to vary a single light source to create a wide range of looks.
Study the reflection in the eyes
We can reverse engineer the lighting just by looking at the reflection in the eyes. Let’s learn how to recreate most any lighting setup just by looking at the resulting photo.
The reflection made in the eyes (known as a “catch light”) of the subject gives us a lot of information about what lighting setup was used.
Let’s dive in!
In this first example, we see a relatively large reflection that is slightly off center.
The large size indicates that this is a soft light source, which should produce a very blended fall-off from highlights to shadows.
The centering of the light should yield even lighting across the face, with perhaps a bit more shadow on the left (subject’s right-hand side) - opposite the side of the light source.
Here’s what we get:
Soft Overhead (slightly off-center) Lighting Example - Full Photo. Model: Emma Sweeney
Let’s try another one:
The catch light shows a large light source on the very left of the subject's left eye. What should the full photo look like?
Soft Side Lighting Example - Full Photo. Model: Taylor Natvig
Did you guess correctly?
Study the transition between highlights and shadows to determine whether a hard light or a soft light was used.
In photography and lighting, the terms "soft light" and "hard light" refer to the quality of the light source. Soft light refers to light that is diffused and creates soft, gentle shadows. This type of light is often described as warm and inviting. Hard light, on the other hand, is more direct and creates sharp, well-defined shadows. Hard light is often described as cold and harsh. Harsh lighting may sound unflattering but in certain instances, particularly in fashion and contemporary beauty publications, it can be used to great effect, producing bold, eye-catching images.
Examine the size of the catch light. This shortcut reveals a universal rule of photography. As a light source becomes smaller relative to the subject, the light turns from soft to hard.
There are two ways to achieve a smaller light source: 1. use a smaller light modifier, or 2. move the light away from the subject (in this case you will need to turn up the power to correct for exposure).
Notice how tiny the white catch light appears in the model’s eye. Without seeing the shadows and highlights in the rest of the photo, we can expect to see defined harsh shadows.
From the placement of the light (in the upper left hand side, but not on the extreme left) we can also predict that the lighting will be “Rembrandt” lighting, resulting in the characteristic “triangle shadow” on the opposite side of the nose.
Hard Lighting Example - Full Photo. Model: Sasha Emiri
Here’s the triangle shaped shadow that invariably results from using a Rembrandt lighting setup where the key light is positioned/angled 45 degrees toward the subject, both from above and on either side.
Rembrandt Lighting Shadow, abrupt transition from highlight to shadow
I’ll leave you with a slightly more advanced single light setup. Can you tell where the light is positioned relative to the subject, just by looking at the reflection of the eyes and the pattern of highlights and shadows?
What type of light source was used? Where was it positioned?
Model: Emma Sweeney
The Gear
The question I’m most often asked is what gear do I use? Although I love cameras, lenses, and lighting equipment as much as the next photographer, it’s important to remember that the gear is not nearly as important as how you make use of it and what you put in front of the lens.
All the photos above were taken with the Fujifilm X-T4 using the Fujinon 90mm f/2 shot wide open, and the light modifier used was a 7 foot Westcott Parabolic Umbrella (with diffusion for the soft light shots) and the Godox AD600 Pro Flash Strobe.
Instagram Worthy Spots in St. Louis: “A Not So Secret” Guide - Vol. 1
What makes it so special, you ask? Well, you couldn’t ask for better natural lighting…
It may sound overdone, but there are many good reasons why parking garages make for great Instagram-worthy spots: the urban-industrial concrete, neutral colors, leading lines, and rooftop access for city skyline views, the list goes on and on.
That said, the not so secret spot I’d like to recommend to you is not your average parking garage!
Located across the street from the U.S. Bank building in downtown St. Louis, the 7th Street Parking Garage is quickly becoming a favorite photo location of this St. Louis based portrait photographer.
What makes it so special, you ask? Well, you couldn’t ask for better natural lighting…
Check out the amazing, flattering, soft light you get through these floor-to-ceiling panel windows. They’re frosted in a way that diffuses the sunlight as if a photographer were consulted to design them.
Fitness Model Morganne Venters, lifestyle portrait photoshoot at the 7th Street Parking Garage in downtown St. Louis. Natural diffused light from floor to ceiling frosted window panels.
Fitness Model Morganne Venters, lifestyle portrait photoshoot at the 7th Street Parking Garage in downtown St. Louis. View with backlighting from the west wall.
If that weren’t enough, there is a giant greenhouse-style arched roof that makes for some wonderfully compelling portraits with soft, beautiful overhead lighting.
Model Mya Toennies, fashion photoshoot at 7th Street Parking Garage in Downtown St. Louis
Directions: Enter the parking garage on 7th street. The entrance is nearest to the intersection of Locust St and 7th St. Drive up to the top floor and have an awesome time shooting at this very special location!
Pro tip: Try this location in the fall or spring, I highly recommend avoiding going at the peak of summer as it can get extremely hot!